What makes the difference when you travel with Hidden Roads?

What motivates all of us to travel is very personal. Our purpose is to create meaningful travel experiences by getting to know you and how you want to see the world.

Dear Traveler,

What makes our travel agency truly special? It’s our unwavering dedication to going the extra mile—ensuring every journey we plan delivers the very best experience possible. When booking your airfare, we carefully curate itineraries that strike the ideal balance of price, value, and convenience. Our clients trust our well-traveled, highly experienced advisors to cut through the noise of anonymous online reviews and create vacations that are seamless, authentic, and unforgettable.

At HRT, travel isn’t just our business—it’s our passion. Our firsthand knowledge spans Europe, Australia, Africa, and Asia, gained through years of exploring these destinations ourselves. This experience allows us to design journeys enriched by genuine insight and personal connections.

We believe in transparency, honesty, and relationships—whether with our clients, trusted destination partners, or airline and tour representatives. These relationships give us access to opportunities and expertise that simply can’t be found online or through other agencies.

So onward we go—together, toward your next great adventure!

Question:
Your agency charges a fee. Others don’t — they get paid by hotels and airlines, so I don’t pay anything. Why do you charge a fee?

Answer:
That’s a great question, and one we get it a lot! The simple answer is — we charge a planning fee because we work for you, not for the hotels or airlines. It’s how we make our living, and it allows us to focus on getting you the best overall value, not the trip that earns us the biggest commission.

Here’s the thing: when agencies rely on commissions, the hotels and tour companies build that commission into the price. So those ā€œfreeā€ services aren’t really free — you end up paying more without realizing it.

We prefer to charge a flat fee for our time and expertise, then go out and find the very best rates and options for you. Because we’re not tied to a commission structure, we can dig deeper — maybe find a hotel promotion or special that others don’t even see.

In the end, it’s just a different philosophy. We’d rather you spend less on markups and more on enjoying your trip — a great meal, an extra experience, or maybe a longer stay.

Safety and trust

When you travel with us, you can be assured that we have you covered. Your trip will be financially protected, and we keep up to date with all the latest government travel advice. You have the flexibility to change your plans ahead of your trip, if needed. Your specialist will always be on hand, aided by our invaluable local partners, while you’re away.

Local Knowledge

Our specialists know their destinations inside out. They’ll help you see the main attractions in an alternative light and introduce you to places others might miss. Practically, they understand how things run and work closely with our local partners so they can always guide you based on the most accurate advice.

Handpicked accommodations, guides and experiences

We go further than anyone else to find the experiences you want to have. Our specialists share recommendations that they’ve tried and tested and can vouch for themselves. If you want reassurance for how to travel safely, they’ll have the answers.

Tailored to your interests

From the first conversation, you can rely on your specialist to create your trip exactly as you’re imagining it. We’ll make sure you travel in a way you feel safe and comfortable, with a choice of lesser-visited routes, smaller boutique stays and privately guided experiences.

Value for money

We don’t claim to be the cheapest, but we do believe we offer very good value. In the latest Sunday Times Travel Magazine Value for Money awards, Audley were named top Tour Operator based on the breadth of destinations and the added value we offer.

Travel logistics

We’ll choose the best ways for you to travel, depending on your timetable, budget and tastes. We’ve tried most routes ourselves and know all the options: road, rail, air and water. We’ll also find the best flight times to fit your preferences.

Speak to a certified specialist to start planning your tailor-made vacation…

Call one of our experts or arrange a video appointment for ideas and advice.

1-904-829-7550

Call toll-free until 5pm EDT

Michael Hackett
Founder
UK & Europe Specialist

Kristen Roemer
Southeast Asia & USA Specialist

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Covering all of Europe, EuropeĀ Your Way shares tips and secrets to make your trip more exciting. It features trip ideas from our specialists alongside hand-picked stays and experiences, and introduces our approach to creating a magical experience.

100% Tailor made

Your trip, your way.

  • Your entire vacation is designed around your requirements
  • Explore your interests at your own speed
  • Select your preferred style of accommodations
  • Create the perfect trip with the help of our specialists

Expert knowledge

We actually LIVED there.

  • All our specialists have traveled extensively or lived in their specialist regions
  • The same specialist will handle your trip from start to finish
  • Make the most of your time and budget
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The best guides

Guides that know their stuff.

  • Make the difference between a good trip and an outstanding one
  • Hand picked by us or our local partners as the best available
  • Offering more than just dates and names, they strive to offer real insight into their country
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Protected

We help with any issues.

  • Full support. If there is a problem on your trip, we are here to help solve the problem.
  • Established in 2016